![]() ![]() Impression management can be used in various ways, such as through body language, communication style, and dress code. ![]() Generally speaking, though, it’s usually advisable to use impression management when you want to make a good first impression, when you need to build or repair relationships with others, or when you’re seeking to advance your career. There’s no definitive answer to this question, as the use of impression management will vary depending on the situation. If you’re clear about why you’re trying to manage someone’s impression of you, it will be easier to choose the right tactics and achieve your desired results. However, it’s essential to understand your motivation for impression management before attempting to achieve any particular outcome. People can use impression management tactics for anything from making friends to getting a job. In business, this is especially important because companies rely on their societal perception to convince people to do business with them. People use impression management for various reasons, but the primary purpose is to establish or preserve someone’s social standing. Related: First Impression Why is impression management important? The individual’s professional clothing and imposing stature play a significant role in impression management. We use impression management a lot in business and our personal lives.įor example, someone in a leadership position strives to be respected and tries to control and keep the impression they wear a sharp suit, carry a briefcase, and responsibly conduct themself. Most people who manage impressions try to align other people’s perceptions with their goals. If you are an impression management professional, your goal is to influence your products’ observations and opinions. The impressions that individuals are attempting to communicate are influenced by their roles and norms in the social environment, the values of those whose perceptions are of interest, how they think they currently appear, their self-concepts, and their ideal and undesirable selves. If they feel that their public image is essential and a gap exists between how they want others to see them and how they are seen, they will try harder to control how others perceive them. Impression management is a conscious or subconscious process in which people attempt to influence other people’s perceptions about themselves by regulating and controlling information in social interaction. Impression management (also known as self-presentation) manages how others perceive you. Related: Erving Goffman What is impression management? In short, impression management theory is a valuable tool for understanding human interaction. Impression management theory can better understand a wide range of social phenomena, from why people dress a certain way to behave in different situations. Instead, it is about shaping the impression others have of us to achieve our goals. It is important to note that impression management is not just about deception or creating a false impression. The first line of research focuses on elements that influence the impressions people try to convey, whereas the second line applies self-presentational views to other psychological phenomena. The study of impression management has evolved out of two different lines of research. Impression management is an ongoing process that happens in everyday interactions. This is done through self-presentation, which is how we present ourselves to others. Its theory posits that individuals attempt to control the impressions others form of them. Erving Goffman first coined the concept in 1959, and from then on, it has been further developed and refined by other sociologists and theorists. Sociologists and theorists have widely studied and applied impression management theory to understand human interaction better. The book was initially released in ‘The Presentation of Self in Everyday Life.’ In 1967, the concept was further developed. In 1959, Erving Goffman proposed the idea of Impression Management. ![]() References Who Coined impression management? ![]()
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